Created by artisan Jennifer Utsch (aka Jendala), Jendala resulted from the strong belief that there is a connection between creativity, the environment, and universal growth.  Jendala is committed to wellbeing thru sparking the imagination, encouraging self-exploration and empowerment, strengthening the community,  bridging diversity and expanding perceptions.   We offer products and services that support this mission.

Jendala's  products uplift the spirit and encourage positive thoughts. Sustainable, inspiring, affirmational, and colorful, Jendala brings a smile in its uniqueness, forming words and shapes from recycled metal.   These inspiring reminders are handcrafted in Northern California from salvaged and reclaimed materials. 

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“ My product line is very simple, bold, colorful, and expressive. I especially love the affirmation chimes and flags which ring positive messages into the environment. Beads and bells are selected from Sustainable Cooperatives in India and Indonesia where I have a long relationship with these ethical and family run businesses. ”

- Jen Utsch